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Job Opportunity: Product Marketing Professional

 
Date   Nov 19
 
Listing No.   IE245430
 
Sector   Sales, Marketing & Biz Dev
 
Job Code   # 56810
 
Region   Center
 
City/Yishuv   Raanana
 
 
Product Marketing Professional
 
As newtech product marketing manager, you are an experienced product
marketing professional with the ability to take on ownership for the content
development and execution of the go-to-market strategy and thought
leadership pertaining to our technology and new offerings. In your role as
product marketing manager you will become a recognized subject matter expert
internally and externally, frequently sought to engage C-level customers and
work directly with Sales to advance opportunities through the pipeline, as
well as work hand in hand with product management to articulate the story,
benefits and value of the offering

Responsibilities

Positioning and Messaging - develop positioning strategies that
differentiate our portfolio offerings and products in the market
You will plan the launch of new products and releases and manage the
cross-functional implementation of the plan
Ability to develop compelling thought leadership content and thought
leadership workshops that will engage customers and reinforce our leadership
position in the market
You will communicate the value proposition of the products to the sales team
and develop the sales tools that support the selling process of your
products
You will define campaigns to launch products, or new capabilities, to
include internal communications, external and sales enablement activities
such as training, roadshows and events. Create targeted marketing plans for
specific accounts in focus aligning both the Product Unit sales efforts as
well as the Customer Business Unit via Regional Marketing
You will be the expert on your buyers' persona, how they buy and their
buying criteria; be the expert on your competition and how effectively
market against them

All you need is...

Minimum 10 of Years of Work Experience in a Product Marketing positions
English as a native speaker - MUST!
Must have extensive background and knowledge in a technology heavy product
marketing
Experience in developing comprehensive and differentiating internal and
external marketing strategies in a global company - Required
Well-seasoned presenter, at ease with presenting to all levels of
management
Well versed in digital marketing including social media tools, marketing
automation and nurturing techniques
Experience in developing and communicating compelling thought leadership -
Required
Education - Bachelors in related discipline required, MBA preferred
Technology B2B Marketing experience - Required
Communications Service Provider market software knowledge - Desirable
Proven ability to manage upwards the expectations of multiple internal
senior stakeholders in a matrix organization - Required
 
 
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