As a Marketing & Business Automation Manager, you will characterize & implement working processes for each of the company’s business models within Salesforce and Marketo to ensure a smooth operation across global teams.
Working within our Business Operation & Growth team, you will serve as a key player in partnering with cross-functional stakeholders to define, create, and execute email marketing campaigns, product rollouts, lifecycle emails and retention/reactivation programs. You will lead end-to-end delivery, coordinating with marketing, product, business, creative, data and technical resources. You’ll strive to ensure our programs meet or exceed KPIs. You’ll also develop and perform detailed post-email analysis to identify improvements and actions to continuously drive performance.
In addition, you’ll oversee the characterization & implementation of business processes in Salesforce and their integration with other databases in the company (Tableau, Marketo, DocuSign and more) .
You’ll be working closely with our teams across the globe to provide system support on both Salesforce & Marketo while understanding the unique needs of each team, gathering feedback, and working on system enhancements.
Be the main focal point for all Salesforce aspects
Manage Salesforce objects and functions, including: formula fields, page layouts, approval processes, record types, workflows, processes, reporting, configurations, and more
Day-to-day monitoring of the data in Salesforce and ongoing support to teams globally
Creating rich and actionable analytic reports for teams and management
Provide Salesforce training for global teams (Sales, BD)
Lead the planning and execution efforts for daily marketing emails. Partner with teams to create email messaging, templates, landing pages, creative, copy and campaign funnel
Ensure all emails meet business objectives and requirements and open rate, click-through rate, conversion rate and company’s KPIs
Develop roadmaps for growing email marketing programs to drive acquisition, retention and growth
Conduct QA for all aspects of email communications including links, content, landing page content and subject line
Present and communicate results and recommendations to key stakeholders
Create and utilize email reporting dashboards analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements to the email program
Contribute to the overall success of the email marketing program by staying on top of email marketing channel best practices, trends, innovative ideas, strategies, and industry standards. Maintain best practices and operating principles for driving email delivery, open, click-through and conversion rates
Create, format, and modify emails using HTML by working with developers
Bachelor’s Degree in Marketing, Business, Communication, Computer Science or any other related area of study
Minimum of 2 years of Salesforce experience, Salesforce certification preferred
Minimum of 2 years Email Marketing experience using enterprise email service provider tools like Marketo (specific Marketo experience preferred)
Experience planning and executing behavioral-based or trigger-based email campaigns required
Experienced using web analytics such as Google Analytics, Mixpanel, KISSmetrics or an equivalent tool
Innovative, solid critical thinker with business-creative capabilities combined with a strong analytical and numbers-orientated approach to metrics
Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
Excellent verbal and written communication skills in Hebrew and English, impeccable organizational and time management skills
Ability to motivate people and instill ownership, reliability, teamwork, and commitment
People person with a “can-do” mindset approach. A passionate and driven individual with a great attitude towards work and people